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Md Siraj
Apr 07, 2022
In General Discussions
In B2B sales, TAS (Target Account Selling) is a commonly used sales process management model. Based on the specific thinking of the project practice in the work, the author of this article introduces the 13 elements of the TAS model and analyzes them text messagte service in turn for your reference and learning. In the previous article "B2B Sales in the Digital Age (1) Key Account Management", the author introduced that B2B sales in the digital age can be summarized as a trilogy of integrity, surprise and momentum. Shou is the management of key accounts, surprisingly is the management of the sales process, and poised is the management of the sales support system. This article focuses on the surprising, namely sales process management. Before introducing sales process management, the author discusses and clarifies a question, that is, what is the relationship between B2B sales and digitalization that we introduced. Because of the particularity and text messagte service complexity of B2B sales, it is impossible for you to use digital tools to monitor the contact between sales and customers and to evaluate customer experience. Then no one will dare to do business with you; A feedback to evaluate the win rate, because the B2B business decision-making mechanism is very complex. Therefore, it is not the use of digital technology to call B2B sales in the digital age. What kind of B2B sales in the digital age can satisfy customers and bring value to customers is called B2B sales in the digital age. In the digital age, B2B sales have brought new concepts and new models, which are B2B sales in the digital age. In B2B sales, there is a commonly used sales process management model: TAS (Target Account Selling) . Many companies use this method to manage the sales process in text messagte service their own CRM. What he manages is the LTC process, that is, the process from sales leads to contract signing . When the author worked at IBM around 2013, IBM also used this method to manage business opportunities internally. However, the TAS method is too academic. It is a universal method. It lacks many elements that can be implemented and produce actual results. Therefore, he can only manage the sales process and visualize the sales process . of limited business value. Sales process management is a technique , also known as project line management
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Md Siraj
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