The same goes for any other marketing email list tool or method as well, by the way. If you don't use it properly, it won't work. No surprises here I hope. To make matters even worse, email list if your marketing message stinks, it won't even matter one bit how you broadcast it to planet prospect, i.e., via advertising, direct mail, flyers, websites email list, magazine articles, brochures, etc.
Your marketing will simply not work. End of story email list. The point in all this madness is this: 1. Referral based marketing systems typically provide the best results at the most reasonable investment level. The downside is you don't really control your pipeline, because you depend on leads that email list other people send your way. In order to manage email list towards specific, quantifiable objectives in a given time period, you can therefore not solely rely on referrals to build your business.
Indirect marketing methods email list provide an excellent complement to whatever else your marketing plan demands. They allow you to build somewhat of an "expert" status and - when done properly - move you away from a hard-sell approach into a consultative one. However, since you can't email list always control who your audience is, you can also not manage numeric and time sensitive business development goals very well with this approach.