it is an effective value-added. There is also a potential entrant in the knowledge payment industry, that is, tool applications, such as the Yuque knowledge management platform launched by Alibaba, which provides very useful article writing and management tools. However, the platform can quickly replace independent knowledge payment platforms, leading knowledge content providers, KOLs, and brokerage/incubator companies because of the platform's unique technology (nuclear weapons): generative. Generative Generativity - the platform has the technical ability to create new products (Technology supports the creation of novel products.) It is generativeness that makes the platform the representative of the highest productivity in the digital age. Just by using the paid reading function of WeChat,
the author can directly create products that readers can buy. This is the core subversive as a platform. The contracted authors and KOLs of leading knowledge content providers can complete the closed loop of the entire business model by entering the WeChat public account and operating WeChat groups. Summarize To build a platform, it is necessary to continuously carry out internal product evolution and internal and external business ecological governance according to external market trends. However, the successful progress of WeChat paid reading is not only a transformation of technology or simple sms marketing service commercialization (realization), but a grasp of the first principle of the paid knowledge industry: intellectual property protection. According to the Coase theorem, in a market with clear property rights, its allocation will be most efficient.