Change continues well into the future

There is one final caveat to consider whenever we think about marketing to millennials as a whole. While we can study and describe many millennial preferences and behaviors related to finance, there are a huge number of pressures far beyond the age bracket that explain why these behaviors exist. This means that preferences will absolutely continue to change buy email list over time, and as these consumers gain prominence in the marketplace, they will continue to segment themselves further based on their needs and wants.

One of the ways we're already seeing this is the divide between millennials in their 20s tackling student loan debt, while 30s are tackling mid-career mobility. and buy email list the complexities of buying a home.The more your brand is able to specifically understand your audience segments within the millennial population, the better your success will be. Financial performance is still important, but affordability, reliability, and a relevant narrative are the top three differentiators currently motivating millennial audiences today. So what story does your financial brand have to tell.

For more stories like this, subscribe to the Content buy email list Standard newsletter .Subscribe to the Content Standard Featured Image Attribution: Stephen CookBetween providing learning materials across the platform and plenty of ways to screen and find ethical investments, the brand scratches a unique financial itch for millennials. The takeaways here are pretty clear: the images, interface, and narrative are quickly replacing long-winded prospectuses for the average investor. Brands will need to convey information creatively and reliably if they want to keep up.